We are in the age of virtual communication. Are you wondering what the major strengths of social networks are? Are they a fad, or do they promote social interaction?
Social networks offer many advantages: keeping in touch with family and friends, following their news, increasing your contacts, and much more! You develop your image, and you can even advertise at a lower cost. Contact us!
What are the main social networks?
With 2.2 billion active users, Facebook is the most used. It allows you to interact with your friends by posting content. You can create groups to start a conversation, prospect, share content, gain new fans. For your online advertising, Facebook Ads offers to target your audience for a few dollars per day. Your publication will be boosted and visible to a wider audience. Facebook is the favorite medium of 40/50-year-olds.
It is the social network most used by young people thanks to the sharing of photos and videos. You do not pollute your friends’ news feed by creating stories because it remains visible for only 24 hours. Targeted advertising on Instagram is booming. With these creative formats, she happily reaches her audience. More and more companies or freelancers are using it.
This medium is mainly used for professional exchanges. Open to all ages; it allows you to create your CV and make it visible to employers. Likewise, for a professional, LinkedIn is the most suitable social networking platform to find future clients.
We all know the little blue bird that symbolizes Twitter. It generates multiple contacts. By “tweeting” on other active members’ publications, you expand your network, whether for personal or commercial purposes. Many artists use it to be seen on the canvas.
The case of YouTube
YouTube is the second most popular social network with 82,000 videos viewed in one second worldwide. 62% of companies have created a YouTube channel because their ads are visible to everyone. In the United States, there are 46 million visitors every month. The visibility of content is around 95%, which says that it is an essential media today.
Tik Tok
This Chinese application has exploded since 2017 among young people, with 500 million users per month in many countries. It allows the creation of crazy 15 seconds videos on a musical background. You can mimic a mythical scene, create a playback video, or invent a choreography on the hit of the moment. The goal is to get as many followers as possible through your hashtags (clickable keyword).
What are the advantages of social networks?
If social networks arouse so much interest, it is because they are the key to communication in our society, regardless of age. It is a virtual revolution that we have seen growing for more than twenty years. Here are the main advantages of social media :
Solidarity
The first advantage and not the least, social networks make it possible to develop solidarity, whether to post a recommendation, a search for people, humanitarian causes, or finding good plans.
Fight against isolation
More and more people feel alone in an individualistic society. These social exchange platforms allow lonely people to reconnect with family, friends, or create virtual friendships that can lead to real encounters.
For business
The development of this networking is a boon for publicizing your small business. You can run your commercial advertising for free or at a low cost. You can boost your publications by targeting your audience for a few dollars per day, which is not negligible when you know how difficult it is to find clients.
Professional exchange
We have seen that LinkedIn is the most suitable social media when looking for a job. With the ability to create your CV online and distribute it to potential employers, LinkedIn is considered the most professional network.
Networking
Whether you are an author, artist, craftsman, salesperson, or looking for a job, there is no need to door to make yourself known. Networking is the act of expanding your virtual network through its publications, which will be shared by its contacts. The enlargement of the network brings added value to your activity.
Create a community
Do you have a talent that you want to share with targeted people? Thanks to social networks, you can surround yourself with people who are like you. Share, create, disseminate, collaborate, communicate around a theme in a Facebook group. For Twitter, it is the short text or the image that is highlighted in the group, such as, for example, the sharing of a link or news.
Drive traffic to your website or blog
A tip to increase your site or blog’s visibility creates a publication that hooks by inviting your contacts to click on the link and subscribe to the newsletter. You can also post one of your blog posts on social media while adding the link to it. Always be active, offer games. For example, the whole point is to bring your contacts to your site or your blog. If you do not yet have a website, follow our Website Creation training. Remember to use your CPF (Professional Training Account) for your training.
In conclusion, social networks are major assets in our social life. They have become everyone’s preferred means of communication. By staying at home, you can reunite with old friends, reconnect with family, create new friendships. The use of social media is also common in the workplace as it develops networking. Also, it is an open door to market research. Come out of the shadows with social media training and let the world open up to you!
The Digital Making 